Gaming is one of the fastest-growing and most exciting spaces for advertising experiences.
The excitement in the space is for a good reason; the nature of the space means that marketers aren’t bound by the confines of reality. If they want to bring brand mascots to life, they can. If they want to reward their target audience with in-game prizes that elevate the playing experience they can.
This space continues to grow so we haven't listed every partner out there but we have listed our favorite 15 that can activate in the gaming sphere.
15 gaming partners to check out:
Bidstack: sophisticated technology allows brands to serve advertisements in natural spaces within video games whilst protecting the gaming experience.
Relentlo: creates custom brand integrations in AAA games and the metaverse.
PlayerWON: run TV-quality ads within exclusive AAA slate of top-20 console and PC games.
Anzu: reach audiences programmatically in a non-disruptive and highly engaging way.
Offbeat: reach and impact the social-first generation through their media properties and generate fandom through the 1B+ follower network.
Gameloft: offers advertisers a unique level of visibility and engagement with their audiences.
3BlackDot: partner with the most resonant content creators, athletes, and other celebrities to turn their passions into compelling, original, and branded entertainment experiences and in-person events that live across YouTube, Twitch, social media, film, tv, gaming, publishing, web 3 and merch.
Azerion: a full-service developer and publisher of gaming and video content.
Frameplay: intrinsic Virtual Ads, targeted and personalized to each user, and capture a wealth of data analytics to help enhance your marketing programs.
G2 Esports: one of the largest esports organizations in the world, helping brands create an experience that engages their massive esports communities.
ESL Gaming: building entire esports ecosystems for publishers to provide world-beating content for media partners to ensure brands resonate powerfully with global youth.
Sayollo: in-game purchasing platform of real-life DTC products sold inside mobile games.
Venatus: introducing advertisers to the engaged gaming audiences of 250+ exclusive publishers.
Adverty: delivers In-Play™ ads to connect brands and people through its revolutionary and multi-patented technology built for VR/AR and mobile games.
Activision Blizzard: the media and advertising arm of Activision Blizzard, owners of some of the most influential titles in entertainment history including Candy Crush, Call of Duty, Overwatch, World of Warcraft, and Hearthstone.
PlayerWon
Playerwon offers an incredibly well-timed moment for brands to capture the attention and admiration of their audience. PlayerWon's in-game units give players an opportunity to win prizes within their game of choice by watching an ad.
What we love: This is the type of in-game ads we expect to see more of. Interrupting a gamer isn’t something any brand should want to do. Playerwon’s advertising gives gamers an opt-in experience, so gamers not having their experience interrupted and they’ve chosen to watch the large full-screen ad run across the most popular PC games.
Gameloft
Gameloft is a super fun partner for brands to work with. They have a massive portfolio of popular games they’re able to natively build ad units into. They’re an ideal partner for any brand looking to run ads on shorter mobile games.
What we love: Gameloft is a great partner to get in front of your more casual gamers. While these gamers might not be as hardcore as your PC/Console gamers (According to AdColony, 65% of American gamers who have more than $250,000 in household income play mobile games at least once a day. ) they don’t like being interrupted all the same. Gameloft has designed multiple different assets that gamify the ads to feel beneficial to the player's experience.
Adverty
Adverty champions In-Play Ads. They have an Immersive & unobtrusive In Game Play brand awareness advertising solution. Suitable and high in-view brand exposure throughout gameplay. In-Menu™ Ads are clickable In-Game brand advertising. Designed to be a part of the game menu experience.
What we love: Adverty’s in-game ad units are as natural as you can get. Whether it be taking over downtown billboards in a video game or branding a motorcycle they’re got you covered.
Anzu
Have you ever wanted to take over a full race track or maybe a full football stadium? Well with Anzu now you can do that and way more. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat, and partnerships with trusted AdTech vendors
What we love: Anzu has a suite of data capabilities that help ensure advertisers are hitting the audience they’re trying to engage with. Anzu is the sole in-game advertiser for all of Xbox, a console with about 86 million users worldwide. Storefront link button
Relentlo
Looking to bring your brand into the metaverse in an awe-inspiring and impactful way? Well, Relentlo is a partner you need to check out, they have exclusive relationships with top creators in the largest Minecraft, Fortnite, and Roblox multiplayer maps with the largest AAA Creator server reach. Relentlo creates custom brand integrations in AAA games and the metaverse.
What we love: Relentlo is quietly growing like crazy. They’ve developed some of the most impressive metaverse experiences the meata-world has seen. They're building experiences for the world's biggest brand in the world's most popular meta experiences. From the NFL, to Pop Tarts, to Kit Kat, Relentlo has created experiences gamers love and brands can’t get enough of.
